PizzaExpress began its journey in 1965 in London, founded by Peter Boizot. Since then, the brand has been serving pizzas crafted from a secret dough recipe and premium ingredients. Today, PizzaExpress operates over 450 restaurants across the globe, from London to Hong Kong and beyond. In India, the story started in Colaba, Mumbai, where the first signature pizzas were introduced. From that first location, the brand has expanded to 30 restaurants nationwide, bringing the distinctive PizzaExpress experience to pizza enthusiasts across the country.
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PizzaExpress began its journey in 1965 in London, founded by Peter Boizot. Since then, the brand has been serving pizzas crafted from a secret dough recipe and premium ingredients. Today, PizzaExpress operates over 450 restaurants across the globe, from London to Hong Kong and beyond. In India, the story started in Colaba, Mumbai, where the first signature pizzas were introduced. From that first location, the brand has expanded to 30 restaurants nationwide, bringing the distinctive PizzaExpress experience to pizza enthusiasts across the country.
Capturing PizzaExpress’s newest outlet focused on shooting content for the launch. Each frame highlighted the craft behind every dish and the lively energy of the space, bringing the new outlet to life and showcasing the experience it offers.
UK’s #1 pizzeria, and for good reason. Bringing the best of Italy and the UK to India, PizzaExpress’ flair and secret sauce quickly took over the market.
But a complete revamp of the brand’s digital strategy, look, and feel was what it really needed.
And so we delivered — not the gourmet dishes you crave, but a strategy just as good, topped with multiple campaigns, social-first NSOs, and BAU content.
We know words could be deceptive, so we let the numbers talk
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